Your ICP (ideal customer profile) is the single document that drives who NudgeLink finds, how leads are scored, and what your outreach is grounded in. Getting it right is the highest-leverage 15 minutes in the product.
What goes in
During onboarding you provide three things in your own words:
- Company pitch — what you actually offer. This is the anchor of every message the system writes for you: the one subject your outreach talks about.
- Target persona — who you want to reach (roles, industries, geography).
- Tone & style — how you want to sound; this feeds your writing voice.
From these, NudgeLink generates the structured ICP: a summary, scoring criteria, search keywords, and structured facets (locations, industries, skills) used by discovery.
Be precise about location
If your offer is tied to a city or country — an on-site role, a local market — say so explicitly in the pitch and make sure the ICP's locations reflect it. Discovery filters candidates by location and the lead scorer treats out-of-market profiles as materially weaker fits, but only when the ICP actually carries the constraint.
Editing without regenerating
In Settings → ICP you can edit the summary, criteria, keywords, and sample message directly and save — no AI regeneration, and your learned writing voice is kept. Use this for small corrections. Full regeneration is for when your positioning genuinely changed.
"Don't target" — exclusions
The same editor has a Don't target section: titles, companies, industries, keywords, and locations you never want to see. Exclusions are enforced, not suggested:
- matching candidates are dropped before scoring — they never cost you a discovery credit, and each run shows how many were filtered;
- search queries are built to avoid excluded directions;
- anything that slips through is hard-capped by the lead scorer and marked as a poor fit with the matched exclusion named.
Campaigns and the ICP
A campaign can carry its own ICP override for targeting a different audience. Your company pitch and exclusions still apply unless the campaign states its own — an override changes who a campaign targets, never what you offer.