Everything NudgeLink does for you is grounded in three short texts you write during onboarding. This page explains where each one actually goes, so you know what's worth being precise about.
Company pitch — the subject of every message
Your pitch is not marketing copy; it's the factual statement of what you offer. It becomes the single source of truth for every message the system writes: drafts are explicitly forbidden from inventing a different company, product, city, or role. If the pitch is vague, messages get vague.
Good: "We recruit B2B sales managers in Krakow for a Polish LED lighting manufacturer; the role is on-site." Weak: "We help companies grow their teams."
Target persona — who discovery hunts for
Your persona description is synthesized into the structured ICP: a summary, scoring criteria, search keywords, and location/industry/skill facets. Lead discovery searches with it and the lead scorer judges every candidate against it. Details help: seniority, function, company type, market.
Tone & style — how drafts sound
Your tone preferences flow into generation directly, and they're the starting point the system refines from as you edit drafts (every edit becomes a tone sample — see Review and approve messages).
Languages
Tell NudgeLink which languages you can hold a conversation in. Outreach is written in the strongest language you share with each lead (at conversational level or better), falling back to English — so a Polish lead hears Polish from you only if you actually speak it.
Changing your answers later
All three inputs can be updated in Settings. Edits to the structured ICP (summary, criteria, keywords, exclusions) save directly without regenerating anything; regenerate only when your actual positioning changed.