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Connect HubSpot

Sync leads to HubSpot contacts and companies, log messages and replies on the timeline, open deals on positive replies and keep email opt-outs in step.

Last updated 2026-10-13

HubSpot sync is included in every paid plan (Starter, Growth and Scale).

Connect

  1. Open Settings → Integrations and select Connect HubSpot.
  2. Sign in to HubSpot, choose the portal and approve the permissions. NudgeLink asks for contacts, companies, deals, notes and email subscription preferences.
  3. You return to Integrations, which shows the connected portal.

What syncs

In NudgeLinkIn HubSpot
A leadA contact. Matched by email when there is one; otherwise by the lead's LinkedIn URL, so the same person isn't created twice
The lead's company, when its website domain is knownA company, linked to the contact. Without a domain no company is created, to avoid duplicates
Every message sent and every human replyA note on the contact's timeline
A positive replyOptionally, one deal per lead in the pipeline and stage you choose
A lead who opts out of emailUnsubscribed from email in HubSpot too
A contact unsubscribed from all email in HubSpotOpted out of email in NudgeLink, for every lead with that address. Checked when a lead is synced (imported leads too) and every hour for contacts NudgeLink has synced
An existing contact's email, when the lead has noneCopied to the lead, with the contact's email opt-out

Out-of-office and other automatic replies are not logged.

NudgeLink writes a contact's name, job title, company and email only when it creates that contact. After that it only updates its own fields, grouped under NudgeLink in HubSpot:

  • NudgeLink: LinkedIn URL
  • NudgeLink: lead status
  • NudgeLink: campaign
  • NudgeLink: source
  • NudgeLink: last synced

Anything your team edits in HubSpot stays as it is.

Deals

Under Deals, pick a pipeline and stage, or Don't create deals. When someone replies positively, NudgeLink opens one deal for them there, linked to the contact and their company. A second positive reply from the same person doesn't open another deal.

If you connected HubSpot before deals were available, Integrations asks you to reconnect once to grant the extra permissions. Nothing already synced changes.

If your plan changes

On a plan without HubSpot, sync pauses. Nothing is deleted on either side, and it resumes when you choose a paid plan.

Disconnect

Select Disconnect. NudgeLink uninstalls itself from your portal, revokes its access and deletes its tokens and its record of which contacts it synced. Your contacts, companies, notes and deals stay in HubSpot. You can disconnect on any plan, including after a downgrade.